Website: Click Here
Instagram Page: Click Here
Category: Multi-brand Beauty & Skincare
About: Founded in 2008 by Alexia Inge, Cult Beauty is a UK-based retailer that became famous for finding and curating the world’s best beauty products. Instead of selling everything, they focus only on brands and items that deliver results — many of which are hard to find anywhere else.
What makes it unique: Trusted & Transparent: Cult Beauty created Cult Conscious, a program that proves whether a product is vegan, cruelty-free, organic, sustainable, or diversity-founded. Every claim is independently checked, so customers know it’s real.
Exclusive Access: They launch new and exclusive products every month and create limited-edition beauty boxes that often sell out in days.
Sustainability: Strong commitments to recyclable packaging, eco-friendly delivery, and tree planting programs to reduce impact.
Giving Back: Partners with charities like Beauty Banks (to fight hygiene poverty) and the Lady Garden Foundation (supporting women’s health).
Champion of Indie Brands: Supports small, female-founded and independent beauty labels, helping them grow alongside global names.
Why it matters:
Cult Beauty changed the way people shop for beauty. They make it easier, clearer, and more trustworthy — giving customers access to innovative products while ensuring every purchase supports values that matter.
