Founder: Farida Temraz – first and youngest Egyptian designer to present at London, Los Angeles, and New York Fashion Weeks, and the first Egyptian to win 1st Place at Paris Fashion Week (2014).
Established: Debuted internationally in 2014 at Paris Fashion Week (Autumn/Winter collection).
Specialty: Haute Couture, Bridal, Ready-to-Wear, and Evening Wear.
Design Philosophy:
Elegant, feminine silhouettes sculpted with glamorous detailing.
Inspired by a plethora of cultures, blending Egyptian artistry with global couture standards.
Latest collection “The Chess” (Paris Fashion Week 2024) symbolizes duality and unity, celebrating the rise, empowerment, and grace of modern women.
Recognition & Awards:
First Egyptian brand worn at the Oscars, Grammys, Emmys, SAG Awards, Country Music Awards, Cannes & Venice Film Festivals.
2014: Paris Fashion Week – First Prize Winner.
2016: CMT Artist of the Year Awards – Carrie Underwood Best Dressed.
2017: New York Fashion Week – Best Female Couture Designer.
2017: Harper’s Bazaar Best Dressed (Emmys).
Selected by the U.S. Department of State to represent Egypt in the International Visitor Leadership Program.
Global Presence:
Showcased in Paris, London, New York, and Los Angeles.
Featured in international media and worn by Hollywood celebrities.
Unique Edge:
Pioneering Egyptian couture on the global red carpet.
Combines craftsmanship, cultural storytelling, and women’s empowerment.
A brand that carries Egypt’s luxury identity to the world stage.
