Designa Individual (DiW) is a German luxury brand that specializes in transforming iconic watches and Apple iPhones into custom, limited-edition masterpieces.
Combining advanced engineering with artistic craftsmanship, DiW rebuilds each piece using innovative materials like forged carbon, titanium, CarboQuartz, Damascus steel, and 18-karat gold—delivering lighter, stronger, and truly unique designs made to express individuality.
What They Create:
Custom Watches: Re-engineered versions of legendary timepieces (like the Rolex Sea-Dweller, Submariner, and GMT Master II) made from forged carbon and titanium, blending Swiss precision with German design innovation.
Luxury iPhones: Redesigned iPhones with handcrafted backs made from rare leathers, carbon fiber, and gold, often set with enamel or diamonds, featuring signature LED logo detailing.
Highlights
Craftsmanship & Origin: Every DiW creation is hand-built in Germany by skilled engineers and artisans. Each model is crafted per order and individually numbered—ensuring exclusivity and attention to every detail.
Materials & Technology: DiW uses aerospace-grade materials such as forged carbon, CarboQuartz, titanium, and Damascus steel for their durability, light weight, and distinct visual patterns—ensuring that no two designs are ever identical.
Design Philosophy: DiW believes true luxury is individuality. Their mission is to take timeless icons and rebuild them into personalized art pieces that reflect the owner’s identity and taste.
Collections & Style: Each collection tells a story—from the Sea-Dweller 43 Carbon’s adventure-ready precision to the Submariner’s redefined minimalism and Carbon GMT’s bold color expression.
Their iPhone line mirrors this philosophy with nature-inspired and cinematic designs such as Eden, Koi, Scarface, and Breakfast at Tiffany’s.
Exclusivity & Production:DiW releases only limited runs (often 19, 29, or 49 pieces worldwide). Every project is made-to-order, meaning no mass production—just precision, rarity, and individuality.
Values: Innovation, craftsmanship, sustainability, and artistic freedom form the core of DiW’s philosophy. Their work merges modern technology with timeless design, giving new life to luxury.
Summary
Designa Individual (DiW) redefines personalization in luxury. By merging German precision, Swiss performance, and bold artistic vision, DiW turns iconic designs into exclusive, one-of-a-kind statements—crafted for those who believe luxury should be as individual as they are.
