Not Toys world Instagram
Website Click Here
Contact number: 01024797078
Email : more@nottoys.wtf
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Who They Are
Not Toys is a creative lifestyle brand developed by Studio Five, a multidisciplinary design house founded by Ahmed Tarek, Ahmed Khalifa, Mohamed Jalal, Mohsen Rizk , Hatem Essawi and Adel Sadek
The brand blends art, design, and modern décor into collectible pieces meant for adults — transforming characters and objects into expressive decorative art.
Not Toys has quickly become a recognizable name in the design and lifestyle scene, and has recently expanded its presence by opening a Not toys café in New Cairo, introducing a physical experience that reflects the brand’s artistic world.
What They Do
Not Toys creates design-driven products that sit between art, décor, and collectible culture. Their offerings include:
- Art Toys — character-based collectible pieces
- Art Objects & Decor — modern pieces designed to elevate personal and living spaces
- Limited Editions — special drops for collectors and design enthusiasts
Every piece is created with visual storytelling and design identity at the core, making their products more than just décor — they’re conversation pieces.
Highlights
- A lifestyle brand created by Studio Five, a respected design firm
- Known for expressive art-toy characters and design-led decor
- Products designed for display, collecting, and interior expression
- Recently launched Not Toys Café in New Cairo
- Strong, distinctive visual identity
- Appeals to customers who appreciate modern design, creativity, and unique lifestyle items
Summary
Not Toys is a contemporary lifestyle brand that turns artistic concepts into collectible objects and modern décor. Built by Studio Five’s creative team, the brand merges art, storytelling, and design to offer pieces that feel personal and visually expressive. With its expansion into a café space in New Cairo, Not Toys continues to shape a wider creative experience — blending design, culture, and a unique brand atmosphere for its community
