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About the Group
Watches of Switzerland is the UK’s leading luxury watch retailer and one of the most respected names in global horology. Although officially established in 2007, the Group carries a heritage that traces back to 1775, giving it over two centuries of expertise, craftsmanship, and trust.
Today, the Group operates 196 showrooms across the UK, US, and Europe, supported by seven premium retail brands including:
Watches of Switzerland, Goldsmiths, Mappin & Webb, Mayors (US), Betteridge (US), Analog:Shift (US), and Hodinkee (US).
What They Offer
The Group represents the most prestigious watch and jewellery maisons in the world, with long-standing partnerships built on trust, craftsmanship, and exclusivity.
Their portfolio includes:
Rolex, Patek Philippe, Audemars Piguet, Vacheron Constantin, Omega, Cartier, Tudor, IWC, Panerai, Breguet, Blancpain, Hublot, Grand Seiko, Jacob & Co, MB&F, Chanel, Chopard, Piaget, Bvlgari, Messika, FOPE, Roberto Coin, Mikimoto, Gucci, and many more.
This makes them one of the strongest luxury portfolios globally—across both horology and fine jewellery.
Showrooms & Experience
Watches of Switzerland is known for its high-end, contemporary, and inviting showrooms located in iconic destinations across London, New York, Las Vegas, Miami, Boston, California, and major UK cities.
Each showroom is designed to elevate the luxury experience—spacious layouts, mono-brand boutiques, premium hospitality, and a curated environment that honours the heritage of the brands they carry.
Values & Culture
The Group is built on:
- Excellence in client service
- Strong partnerships with top luxury brands
- Investment in people, training, and craftsmanship
Their team of 3,000+ specialists ensures every client receives expert guidance and a highly personalized experience.
International Strength
Watches of Switzerland continues to expand its footprint across the UK, US, and Europe, backed by strong financial performance and a proven business model.
Their multi-channel strategy—premium showrooms + advanced e-commerce—keeps them at the forefront of the luxury watch industry.
Why They Stand Out
What sets the Group apart is its ability to combine:
✔ Deep heritage (since 1775)
✔ Modern, luxurious environments
✔ Strong relationships with the world’s most desirable brands
✔ Exceptional service and product knowledge
✔ Global expansion with unwavering consistency
This unique formula has positioned Watches of Switzerland as one of the most trusted and influential luxury watch retailers worldwide.
